The Australian: Responsibility for users’ comments not automatic: IAB

Posted by IAB Australia On July 23, 2013 IAB News

Publication – The Australian , Sam Yorke, 23 July 2013

When we launched a best practice guideline for moderating user comments on social media platforms earlier this week we hoped to stimulate some debate around industry self-regulation and how businesses should sensibly approach this emerging issue. There’s no doubt we’ve done that, but in the process there has been some FUD – fear, uncertainty and doubt – and even some name calling, so let’s set the record straight on the facts from a legal standpoint.

IAB is wholeheartedly supportive of the self-regulatory framework surrounding advertising and marketing in Australia.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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