Tinder takes over IAB’s Creative Showcase

Posted by Naima Lynch On April 09, 2014 IAB News

The campaign created for Amnesty International on International Women’s Day saw a Tinder profile created raise awareness that many women around the world don’t have the same choices as those on Tinder.

When women logged on to Tinder, hard hitting messages on profiles were shown that directed them to the Amnesty International’s campaign.

Havas Worldwide Sydney grabbed second place with The eBay Xmas Gift Engine campaign, changing eBay’s search algorithm from ‘items’ to ‘interests’ and created a Facebook app that used the new algorithm.

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Naima Lynch

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