IAB Australia launched the DOOH Council in 2019 in response to the growth of the Australian digital out of home and particularly the programmatic DOOH market. The Council strives to educate marketers and agencies on the value of DOOH and pDOOH as well as setting standards and driving education in market.
Recent work from the DOOH Council includes: Attitudes to Programmatic DOOH Advertising, Foundations of Programmatic DOOH e-learning, Powering DOOH video content.
DOOH Working Group member representatives:
- Brad Palmer – JC Decaux – co-chair
- James Lambert – GroupM – co-chair
- Jay Kim – Amobee
- Ben Sopronick – Amobee
- Rachel Tan – Blis
- Jonny Richardson – Broadsign
- Dion Roberts – Cartology
- Sally Lawrence – Enigma
- Alex Melville – Google
- Erin Koedam – Hivestack
- Sam Hannaford – Jolt Charge
- Belinda Cooper – MiQ Digital
- Ada Bittner – OMA
- ganjina Nozakova – OMA
- Georgina Fox – oOh! Media
- Michael Whiteside – QMS
- Simon Chappell – Scentre Group
- Lauren Mullane – Scentre Group
- Eric Fan – SpotLumos
- Matt Proud – The Trade Desk
- Sev Celik – Tonic Health Media
- Michael Tobin – Tonic Health Media
- Sabarish Chirakkal – Val Morgan Outdoor
- Jeremy Yang – Veridooh
- Jordan Scott – Veridooh
- Ryan Sullivan – Viooh
- Becks Pirri – Vistar Media
- Teegan Gardner – Vistar Media
- Keren Hoppitt – Yahoo
If you have any questions relating to the work being carried out by this Council, please email gai@iabaustralia.com.au.