The IAB Retail Media Council help to set standards, educate and drive collaboration across the industry. The Retail Media Council is made up of the following members:
- Lachlan Brahe – Epsilon & Retail Media Council Chair
- Ben Williams – Adobe
- Chloe Sanderson – Afterpay
- Ali Khan – Amazon
- Uno De Waal – Aus Venue Co
- Ben Allman – Broadsign
- David Fernandez – Cartology
- Andy Ford – Coles
- Bec Penn – Coles
- Guillame Dupont – Criteo
- Nick Smithwick – David Jones
- Melissa Polglase – David Jones
- Roger Dunn – Diageo
- Martyn Raab – Endeavour Group
- Raphael Hodes – Google
- James O’Driscoll – Hearts & Science
- Daniel Hojnik – Involved Media
- Kelly Wearmouth – Mars United
- Cam Porter – MarsUnited
- Liz Anderson – Meta
- Sarah Minassian – Metcash
- John Harvey Faurholt – Microsoft
- Jason Bagg – Moloco
- Jen Lotz – Monks
- Barry McGhee – oOh Media
- Kirsty Heywood – Publicis Group
- Peter Barry – Pubmatic
- Georgia Tomaszewski – Scentre Group
- Jonathan Case – TechMedia
- Luca Dalessandro – The Trade Desk
- Jason Rickard – TWCM Health
- Amy Brooker – TWCM Health
- Matt McGinley – Uber
- Kees DeJong – Uncommon People
- Nick Hinsley – Vantage Analytics
- Andrea Hill – Vudoo
- Paul Blackburn – Vudoo
- Kate Pagett – WooliesX
- Marc Lomas – WPP Media
- Leah Jackson – WPP Media
- Giorgia Tavella – Yahoo
- Harrison Bland – Zenith
- Hugh Cameron – Zitcha
- Kate Marshall – Zitcha
Recent work from the Retail Media Council:
Retail Media Glossary of Terms – download here
Retail Media State of the Nation
Foundations of Retail Media e-learning
Australian Retail Media Measurement Principles and Guidelines
Videos from the 2025 Sydney Commerce and Retail Media Summit
If you have any questions relating to the work being carried out by this Group, please email iabaustralia@iabaustralia.com.au.