In late 2023, IAB Australia launched a Search Working Group to look at how agencies and brands can make the most of their search investments and plan for future technological and behavioural changes. As well as providing guidance on best practice and exploring the synergies between paid search and other digital advertising options, the group will be focussed on upskilling people currently working in the industry to deal with major changes in the search engine marketing industry, as well as understanding consumer search habits with the rise of AI. The group will also provide resources for people interested in entering the industry.
Members of the group include:
- James Hutchinson – Ryvalmedia
- Anne Tran – Admatic
- Jaclyn Hadida – Captify
- Amelia Stokcevski – Cartology
- Adrian Vallelonga – Google
- Rhett Mitchelhill – Half Dome
- Clare Farrugia – Hatched Media
- Anthony Damiano – Howatson & Co
- Bonnie Dodemaide – Iprospect
- Renee Stopps – Microsoft
- Stephanie Ferraro – Performics
- Max Prosser – Resolution Digital
- Greg Cattelain – Spark Foundry
- Diana Kaldelis – Suncorp
- Simon Dunwoody – Woolworths
Resources from the Working Group include:
- Search Optimisation Decision Tree
- How Search Engine Auctions Work Guide
- Evolving Search Journeys
- Social Search Discovery Journey
- Future of Search Advertising podcast
- If you have any questions relating to the work being carried out by this Working Group, please email iabaustralia@iabaustralia.com.au
You must be an IAB Australia member to join the Search Working Group.