Programmatic Advertising and Trading Microcredential

Our course starts with an introduction to programmatic, covering the basics and providing a strong foundation for advanced learning. We then move on to explore the programmatic ecosystem, giving you an insider's look at the key players and how they fit together. Finally, we delve into the crucial question of why buy programmatically, giving you the knowledge and skills needed to make informed decisions.

In Week 2, we overview programmatic auction types and the different data types used in digital advertising. We'll also explore key topics like viewability, pixels, and tags and how they impact the success of your campaigns. Plus, we'll delve into the role of cookies in the future and provide you with the skills needed for effective data management.

Week 3, we continue to look at the essentials, including programmatic and measurement, providing you with a strong foundation for success. We'll teach you how to approach measurement in programmatic advertising, exploring the different methods and techniques used to measure campaign effectiveness. Plus, with our focus on real-world applications, you'll gain the skills and knowledge to apply these measurement techniques in your campaigns and achieve optimal results.

In Week 4, we take it up a notch and cover horizontal vs vertical advertising and the importance of diversifying your plan. We'll teach you about audience segmentation and targeting, giving you the knowledge and skills to reach your desired audience and optimise your campaigns. Plus, we'll explore the role of audience data vendors in programmatic advertising, providing you with the insider knowledge needed to succeed in this competitive field.

In our final content week, Week 5, we will start with an overview of the marketing funnel and how it applies to digital media. We'll explore the different types of digital media, including display, video, CTV, audio, and DOOH, search, native, and social media advertising, providing you with the tools and knowledge needed to excel in these important areas. We will teach you the skills needed to leverage each digital media for maximum impact.

Our comprehensive course concludes with guidance on assessment preparation, giving you the tools and strategies needed to ace your practical assessment and unlock your full potential. 
No matter your level of experience with formal study, our practical approach to assessment preparation, including one-on-one guidance sessions, will give you the confidence and skills needed to succeed.

Assessment:
Your assessment task is provided within the course. Learners have a choice of either completing the task based on a client brief from your workplace, or if you what, you can also complete the assessment based on a brief provided in the course.