Programmatic Advertising and Trading Microcredential

Understanding the programmatic advertising and trading edge

Uncovering the role of data, inventory quality, audience segmentation, and media tools in programmatic advertising

Dive into iab's programmatic advertising and trading micro-credential, a micro-credential emphasising real-world application as it guides you in understanding the programmatic ecosystem, applying data and analytics for optimising digital media strategies and campaigns, and choosing the appropriate demand-side platform (DSP). Furthermore, our systematic measurement methods and client brief response exercises will equip you with the expertise required to thrive in a digital advertising planning or trading role.

IAB member price:
$880 (including GST)

Non-IAB member price:
$1,100 (including GST)

Non-member registration and enrolment via the FutureLearn website

Upcoming start dates

29 January 2024

26 February 2024

25 March 2024

Advantages of iab's programmatic advertising & trading micro-credential

Joining the program will provide networking opportunities, industry recognition, guided learning, and even credit for future postgraduate study at Deakin University.

flexible, online,
and self-paced

industry recognised

6 months

workplace assessment

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Who is iab's programmatic advertising and trading micro-credential for?

This program is geared towards media and advertising professionals and digital marketing experts. Whether you're currently involved in, wish to understand, or are aiming to transition to programmatic advertising and trading, this micro-credential will help you in your journey.

Programmatic Advertising and Trading Course Content

  • Week 1

  • Week 2

  • Week 3

  • Week 4

  • Week 5

  • Week 6

Programmatic and the ecosystem

Our course starts with an introduction to programmatic, covering the basics and providing a strong foundation for advanced learning. We then move on to explore the programmatic ecosystem, giving you an insider's look at the key players and how they fit together. Finally, we delve into the crucial question of why buy programmatically, giving you the knowledge and skills needed to make informed decisions.

Industry reviewed
and verified

Already improving their skills and knowledge through iab micro credentials

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