Understanding the importance of relevancy with shifting Australian consumer behaviour, BWS asked us to deliver a campaign to new and existing customers promoting their three core pillars of convenience, value and range. Crimtan’s proprietary technology is one of only a handful marketing platforms that can seamlessly link creative intelligence, audience intelligence and investment intelligence for fully optimised delivery through programmatic advertising.This means we were able to build a bespoke decision tree that would influence image and message and message combinations instantaneously, and test which combination worked best in real time against different subsets of BWS audiences across key trade activities.The results? A positive ROAS in just 10 days with ROI of 6:1.