Programmatic Case Study: Lyre’s Spirits and Bench Media

On January 24, 2019 case study, fmcg, Programmatic

Lyre’s Spirits business objective was to expand the Aussie brand internationally by partnering with Bench for expert capabilities in programmatic advertising. The aim was to scale globally, capture audience attention and drive purchase actions across ANZ, US, Canada, UK and the EU.To capitalise on seasonal peaks from November to January, Bench designed an always-on, full funnel programmatic advertising strategy.Bench ran native, standard & social display along with instream and outstream video for Lyre’s Spirits.Focusing toward Return On Advertising spend (ROAS) and increasing the retargeting pool. Resulting in 30% increase in sales.

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