Programmatic In-App Case Study: Sportsmate and InMobi

On January 25, 2019 case study, Programmatic, publisher

With an exclusive range of sports apps and a newly launched Sportsmate Podcast Network (SPN), the publisher intended to scale their programmatic revenues consistently across Australia and needed a partner that could deliver the required scale by monetizing their wide range of banner, and video ad placements. Additionally, the app developer was looking to add value to the revenue stream by optimizing the ad quality and improving the overall eCPMs.