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Audio Advertising: State of the Nation Wave 4 - 2020

The 4th wave of IAB Australia’s "Audio Advertising: State of the Nation" research is now available. The research provides insight on how the media buying community is using audio advertising across all platforms, covering broadcast radio, streaming digital audio, DAB+ and podcasts. 

Native Advertising Handbook 2020 Update

With native advertising now firmly established as a key display product within the Australian digital media marketing mix, the Standards and Guidelines Council are now keen to provide an updated review the product definitions, some best practices and a balanced mix of local product examples to showcase some of the best-in-class here in Australia.

Affiliate Marketing: Australian Industry Review - Jan. 2020

Following the previous industry review released in February 2018, the Affiliate Marketing industry is establishing itself as a growing, valuable and sophisticated acquisition channel for brands in Australia.

Australian Online Landscape Review - November 2019

The digital landscape saw 18,048,000 people 18-years and over actively surfing online in November 2019, with Australians 18+ spending an average of 126 hours and 2 minutes online per person.

IAB Mobile Best Practices Handbook

Mobile offers so many opportunities for brands to talk to an engaged and receptive audience with a personal message.

The IAB Mobile Advertising Council has produced this playbook to offer a marketer, or anyone who wishes to get a better understanding of how to best utilise the technology, an insight into some of the inner workings of mobile advertising and its many moving parts.The IAB Mobile Council exists to empower, educate and advise advertisers how to get the best out of mobile.

Australian Online Landscape Review - September 2019

The digital landscape saw 18,052,000 people 18-years and over actively surfing online in September 2019, with Australians 18+ spending an average of 132 hours and 23 minutes online per person.

Device Ownership & Trends - July 2019

The latest Australian device ownership data is out now, including CTV and smart speaker figures. The data in this report, exclusive to IAB members, is primarily generated from this regular market enumeration study.

The Digital Brand Effect Report

The IAB have partnered with Kantar, global leaders in advertising measurement, to deliver independent insight into the contribution digital advertising makes to brand building and long-term impact.

MeasureUp 2019 - Content from the day

IAB Members can view the speaker and panel videos and download the presentation decks and other content from the day. 

Digital Advertising Glossary of Terms - 2019

It is essential for our industry to create common language across the different platforms, so we have tasked our IAB Councils with updating a series of glossaries originally published in August 2017, and are adding in the new Digital Out Of Home Glossary. 

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