Digital born brands have gained significant momentum, reshaping the world of retail and bypassing established routes to market to offer convenient, high-quality, personalised products.
This Australian consumer and industry research study takes an in-depth look at sustainable direct brands and what there is to learn from their marketing approaches. It covers:
- Direct Brands overview
- Understanding the Direct Brand Market in Australia
- What are Direct Brands?
- What sets Direct Brands apart?
- Who is the Direct Brand shopper?
- How do Australians shop for Direct Brands?
- Talking to Direct Brand customers
- Direct Brand customers: Once they’re in, they’re in!
- Lessons for Direct Brands, Media Owners, Agencies and Traditional Brands