On Wednesday, 20 June 2018 the IAB hosted Digital Ad Ops Melbourne 2018, one of the most hotly anticipated conferences in the digital advertising industry for 2018. Ad Ops covered local and global trends affecting the online advertising industry from an Ad Ops and Tech Ops perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.
Watch and listen to the content from the day below.
VIDEOS
Ad Tech Session: An API Can Do That!
What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? Featured in the discussion are:
- Lachlan McDivitt (Moderator): AU/NZ Trading Director – The Trade Desk
- Mac O’Rourke: Head of Data and Operations – Amnet
- Timothy Heywood: Digital Technology Manager – Ad Ops – Cadreon
Prefer a Podcast? You can listen to this panel discussion as a podcast here or via the link below.
Vox Pops: What Can the Industry Do To Address Trust and Transparency?
<p “>We asked attendees what the digital media industry can do to address issues with Trust and Transparency. Key to the answers were Education, Understanding what it means, and Measurement.
PODCASTS
Ad Tech and Ops: Creating Industry Solutions and Standards – with Dennis Buchheim of IAB Tech Lab
(Bonus Episode) Ad Ops: An API Can Do That! (Panel discussion from the IAB Melbourne Ad Ops Conference)
PRESENTATIONS
Download the below presentation decks at the bottom of the page (IAB Members only):
- Tech Lab projects, technology and standards: Dennis Buchheim, Senior Vice President & GM, IAB Tech Lab
- Guaranteed: Programmatic: Google’s Rhys Williams, AU&NZ Director of Media Platforms, and Nadia Espley, Strategic Partnerships Vertical Lead, News & Publishing AUNZ.
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Thanks to our supporting partners:
