Ad’ing Value: impact of digital advertising on the Australian economy & society

On November 21, 2022 Research & Resources

Australia’s digital advertising industry plays a significant role in the economy and society, with a new report finding the industry is responsible for contributing a total economic value of $94 billion to GDP and supporting over 450,000 jobs. The report Ad’ing Value which was prepared by PwC and commissioned by IAB Australia, confirmed the industry’s total contribution is the equivalent of over 4 per cent of GDP and over 3 per cent of total employment in Australia in 2021-22. The report also found that the social value of the consumer benefits generated by the ad-supported digital ecosystem was $55.5bn in 2021.