Asia Pacific Digital Marketing Yearbook 2012

Posted by IAB Australia On July 09, 2012 Research & Resources

There are now more than one billion people online across Asia Pacific (1.016 billion to be precise – nearly 46% of the world’s total), and 623 million people access the web via mobile. Although this enormous and growing addressable market seems to hold boundless business potential for marketers, the reality is more complicated – and more interesting. The headline one billion user number is made up of hundreds of thousands of communities of users, spread across a wide variety of devices and platforms, languages and cultures, and who use the web in a profusion of different ways.

It is absolutely free to download the Yearbook. Simply register on the ADMA website and follow the instructions.

Please be aware that the ADMA Yearbook is a large file and takes some time to download. If you would like to request a printed copy of the Summary Edition (available to ADMA members only), please contact ADMA.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.