Auction Mechanics Handbook 3.0

On April 15, 2021 Research & Resources

The IAB Australia Standards & Guidelines council have now updated the Auction Mechanics Handbook (for the second time) from the last version we published back in February 2019.

We focus on key topics such as the industry shift to 1st price and its impacts, Prebid, in-app header bidding and take a look at how the recently extended transparency standards for both the buy and sell sides will enrich both SPO and DPO.

 

 

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