Australia Online Landscape Review – August 2016

Posted by Christian Manie On October 05, 2016 Audience Measurement and Industry Ratings, Research & Resources

Welcome to the July 2016 edition of your Nielsen Digital Landscape.The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person. 

Other key highlights from Digital Ratings (Monthly), August 2016 include:

  • 8 out of top 10 banking entities reported growth in total unique audience 
  • back on top of news rankings with a unique audience of 6.1 million 
  • Census drives significant increase in unique audiences for the ABS

Read more in the Digital Ratings (Monthly) press release here. 

You can also visit the Digital Audience Measurement Roadmap website for all the latest digital measurement updates and resources and our Nielsen website for additional insights. 

Christian Manie