Australia Post Video Stamp

Posted by IAB Australia On February 12, 2014 Research & Resources

December – January 2013/14 winner: Australia Post Video Stamp
Client: Australia Post Creative Agency: Clemenger BBDO
Campaign type: Microsite, banner, email, viral
Industry: Government

Campaign Information
Clemenger BBDO’s winning campaign drew on the old and almost forgotten magic of posting a letter, adapting it to the modern times by reinventing the postage stamp into a Video Stamp which allows you to literally “send yourself” along with the parcel.

People can upload a tailored video message and attach it to a QR code stamp, enabling the recipient to watch the video when opening the parcel. The campaign was launched around Christmas and thousands of Australians took advantage, sharing emotional messages with loved ones all over the world.

Judge’s Comment
One of those “Why hadn’t that been done already” ideas. Simple, and true to the brand.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.