Australian Online Landscape Review: Interactive – Feb. 2016

Posted by Christian Manie On March 18, 2016 Research & Resources

Welcome to the February 2016 edition of your Nielsen Digital Landscape. The digital landscape in February 2016 saw Australians spend 49 hours surfing online across over 234 session per person.  

With the launch of Digital Ratings (Monthly) by IAB Australia and Nielsen last week, Australia’s online unique audience reached 19.6 million. Digital Ratings (Monthly), the industry’s new digital audience measurement currency, gives you a first look at Australia’s total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps. 

Other key highlights from Digital Ratings (Monthly), February 2016 include:

  • While computers are still the prevalent device for going online, with almost 18 million Australians actively using in February 2016, over 13 million people also actively browse websites / apps on smartphones and 7.5 million people on tablets
  • Australians spend more time browsing websites / apps on their smartphones than any other device (more than 28 hours per person per month)
  • Photography, travel, special occasions and automotive sectors show the largest incremental growth from desktop only to total audience
  • Search Engines, Portals and Social Networking category, Communication, Entertainment and Family & Lifestyle categories have the largest incremental growth in time spent from desktop only to total

View the complete Online Landscape Report here.

Christian Manie