Best Practice Guideline for Paid Social Advertising 2013

Posted by IAB Australia On May 22, 2013 Research & Resources

The Paid Social Advertising Guidelines aim to provide information, structure and clarity on social media as a marketing vehicle.

They provide a framework to set clear campaign objectives and achieve measurable outcomes based around the Paid, Owned and Earned media model, with a focus on social advertising in the paid environment. In addition, they provide best practice guidelines and examples around social media planning, measurement framework, consumer policies for social ads and legal and regulatory considerations.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.