The Paid Social Advertising Guidelines aim to provide information, structure and clarity on social media as a marketing vehicle.
They provide a framework to set clear campaign objectives and achieve measurable outcomes based around the Paid, Owned and Earned media model, with a focus on social advertising in the paid environment. In addition, they provide best practice guidelines and examples around social media planning, measurement framework, consumer policies for social ads and legal and regulatory considerations.
The Paid Social Advertising Guidelines aim to provide information, structure and clarity on social media as a marketing vehicle.
They provide a framework to set clear campaign objectives and achieve measurable outcomes based around the Paid, Owned and Earned media model, with a focus on social advertising in the paid environment. In addition, they provide best practice guidelines and examples around social media planning, measurement framework, consumer policies for social ads and legal and regulatory considerations.
