Break Media: Digital Video Advertising Trends 2012

Posted by IAB Australia On June 20, 2012 Research & Resources

Some highlights include:

Dollars for Increased Video Spend to Come From…

  • Advertisers increasing video ad spend in the next year say the dollars will come from television budgets (32 percent), non-video display budgets (45 percent) and overall advertising budget growth (38 percent).
  • Video Share of Online Display Budget
  • In the coming year, 68 percent of advertisers will increase the share of online display advertising devoted to video ads.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.