ComScore US Report: Women on the web

Posted by IAB Australia On August 11, 2010 Research & Resources

Policy makers can benefit from understanding Web usage through a gender-specific lens. While some female behaviors are somewhat obvious, others are quite surprising. What we thought we knew about how moms, college girls, and retirees use the Web is constantly evolving. So if there is even a trace of a cultural anthropologist in you, and if you are curious about what can be learned by passively observing how women use the Web across the world, then read on.

This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.

This 30+ page paper is organized into 7 main content sections, including:

  • The Gender Divide
  • Women and the Social Web
  • Women and Retail
  • Content for Women
  • Search Activity
  • Entertaining Women
  • Mobile Women


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.