Data Advertising: State of the Nation 2024

On May 15, 2024 Research & Resources

Digital media innovation, the continued deprecation of signals and imminent changes to privacy regulation has brought increased focus on the collection and usage of data for the purposes of digital advertising.

This report outlines the findings from an industry survey designed by the IAB Australia Data Council. The aim of this survey is to help the IAB prioritise industry education and training as well as to develop initiatives to help marketers safely and ethically capitalise on the usage of data for digital advertising.

The full report can be downloaded below.