The IAB Australia Data Council were keen to sign off the 2022 calendar year by running a pan-industry survey to gather local feedback and ascertain the level of preparedness for changes to come, understand what the most prevalent data related industry pain-points are in and inform the group on what to prioritise on as collaborative outputs through 2023.
The council were delighted with the detail and volume of meaningful responses received and feel that the results highlight key areas of focus for the industry moving forward.
The full report can be downloaded below.