Data is a very popular term these days and one that is constantly referred to in online advertising. Hence the IAB Australia Data Council recently have been very keen to provide some guidance on the various types and definitions – along with some best practices on its collection, management and usage. This document is the resulting output and intends to build upon the efforts of the Data Handbook released in 2017, so as to bring us more up-to-speed.
In this document we’ll be focusing specifically on the definitions and usage in relation to digital marketing and our intent is to provide you with a solid set of useful considerations.