Datalicious: Media attribution: Optimising digital marketing spend in Financial Services – White paper

Posted by Christian Manie On December 16, 2014 Research & Resources

Marketers have been applying science, specifically statistics and econometric modeling, for many decades now to answer the key question all advertisers face – how to allocate media budgets across channels to maximise overall return on advertising spend (ROAS) with a limited budget.

Download the Datalicious white paper here.

Christian Manie