dg MediaMind: Annual Global Benchmark Report

Posted by IAB Australia On March 26, 2013 Research & Resources

dg MediaMind – Introduction
Digital advertising accounted for 19.8% of worldwide total media advertising spending in 2012, according to eMarketer, and will account for 21.7% of it in 2013. By 2016, they expect digital to account for more than a quarter of all media ad spending worldwide.

This DG MediaMind Full-Year 2012 Benchmark Report has been developed to provide a valuable tool for our clients and the industry, offering digital analysis that is unique in scale and scope.

As you read through the report, you’ll see many of the trends and technologies that are driving the growth of digital advertising. This Benchmark features analysis of more than,600 billion display ad impressions from 47 countries worldwide dating from January 1, 2012 to December 31, 2012, our largest sample yet.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.