The IAB Australia Standards and Guidelines Council have for some time now wanted to provide some general definitions and guidance on ad fraud, in order to support the local industry on a topic that is critical to both understand and take seriously.
We are delighted to finally have had the time and resources to concentrate on this important subject and provide some objective guidance.
The intention of this guidance is to build awareness, education and provide a foundational starting point for both buyers and sellers to better understand the issues and work collaboratively to mitigate any potential associated risks.
Download the Ad Fraud Handbook via the link below