Digital Advertising Glossaries

Posted by Steven Poyser On August 01, 2017 Research & Resources

It is essential for our industry to create common language across the different platforms. This industry wide language is a key step in the IAB mission to simplify, so we have tasked our Ad Effectiveness Council, Audio Council, Video Advertising Council and Mobile Advertising Council with crafting a series of glossaries.

These interactive Glossaries are available to the public, and aims to standardise and explain the common terminology used by audio, video and mobile advertising experts.


 AdeffectGloss 1   MobileGloss






Download the Glossaries below.

Steven Poyser