Digital Advertising Glossary of Terms – 2019

Posted by IAB Australia On October 02, 2019 Research & Resources

It is essential for our industry to create common language across the different platforms, so we have tasked our IAB Councils with updating a series of glossaries originally published in August 2017, and are adding in the new Digital Out Of Home Glossary. 

These interactive Glossaries are available to the public, and aim to standardise and explain the common terminology used by digital advertising experts.

Download the Glossaries below.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.