Digital Chameleon: Filling the digital skills gap through cultural change

Posted by IAB Australia On April 18, 2012 Research & Resources

Social media’s rapid growth has outpaced many businesses ability to fill the gaps in knowledge it’s opened up along the way, leaving them trying to hire their way out of the problem.

Digital Chameleon’s white paper explains why companies need a cultural shift if they are to meet the challenges of a digital world by making social media an integral part of long term strategy.

It argues that if you can get digital into your company DNA through enterprise-wise, measurable training, you will:

  • Meet the demanding expectations of the upcoming millennial generation
  • See ROI across departments including sales, customer service and product development
  • Emulate the social media success of brands such as Starbucks, Dell and IBM

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.