Digital Video Advertising Glossary

Posted by Christian Manie On May 24, 2016 Research & Resources

The video marketplace is evolving rapidly, and as the industry grows so too does its vocabulary. Over the past six months IAB Digital Video Center of Excellence has led a working group of 54 members with the mission of compiling a comprehensive glossary of video terms currently used throughout the video marketplace. 

More than 200 terms were identified for definition in September 2015. Since then, members have collectively refined that list of terms and submitted definitions for peer review and comment. The final list represents a truly collaborative effort that was made possible by a unified desire for clarity and consistency in video terminology by buyers and sellers alike.

It is the hope of IAB and its members that this glossary will serve to facilitate better understanding and communication throughout the industry. As the video marketplace continues to change and expand, so too will this glossary. New terms will be added and others updated within this living document to reflect the changing landscape.

This document is also available online here


Christian Manie