Direct Brands 2020 Report

Posted by IAB Australia On April 14, 2020 Research & Resources

Digital born brands have gained significant momentum, reshaping the world of retail and bypassing established routes to market to offer convenient, high-quality, personalised products.

This Australian consumer and industry research study takes an in-depth look at sustainable direct brands and what there is to learn from their marketing approaches. It covers:

  • Direct Brands overview
  • Understanding the Direct Brand Market in Australia
  • What are Direct Brands?
  • What sets Direct Brands apart?
  • Who is the Direct Brand shopper?
  • How do Australians shop for Direct Brands?
  • Talking to Direct Brand customers
  • Direct Brand customers: Once they’re in, they’re in!
  • Lessons for Direct Brands, Media Owners, Agencies and Traditional Brands


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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.