Dynamic Logic: American Family Insurance Case Study

Posted by IAB Australia On May 22, 2012 Research & Resources

American Family Insurance (AMFAM) partnered with the news application SkyGrid to create an immersive brand experienve that brings customers into the AMFAM brand story on SkyGrid’s iPad app. SkyGrid created custom full-screen interstitials, allowing users to interact with the ads.

SkyGrid, commissioned Dynamic Logic to measure the brand impact of American Family Insurance interactive ads on raising awareness and interest among iPad users.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.