Dynamic Logic: Better Brand Engagement with Display Formats

Posted by IAB Australia On March 09, 2012 Research & Resources

Investment in understanding creative potential is key to the implementation of a successful online campaign. Dynamic Logic and DoubleClick brings advertisers new research to help them make more informed creative decisions about digital advertising.

This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.