Early IAB Australia / Nielsen Mobile Panel Pilot Results Released At Mumbrella 360

Posted by Naima Lynch On June 11, 2014 Nickable Charts, Research & Resources

5th June 2014: IAB Australia and Nielsen have revealed some early findings from the first media quality audience measurement panel for smartphones and tablets in the Australian market. This pilot project runs through till the end of December 2014 and passively tracks the behaviour of 1,500 Australians using these devices. This project will provide the industry with data on actual behaviour rather than self-reported consumer data that has been the primary source of market level information to date.

Read the full press release here.

IAB Members can dowload the full presentation below.

Naima Lynch