eMarketer: Mobile Marketing Trends, Insights and Best Practices

Posted by IAB Australia On October 18, 2012 Research & Resources

OCT 18, 2012 – This webinar will address the following key questions:

  • How do the behaviors of mobile phone and tablet users differ and what implications do these differences have for marketers?
  • What is the growth trajectory for mobile advertising and marketing?
  • Which marketing tactics and ad formats show the most promise?

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.