eMarketer: Mobile’s Influence on Travelers from Asia-Pacific Countries

Posted by IAB Australia On October 22, 2013 Research & Resources

OCT 22, 2013 – Two-fifths of business travelers and a fourth of leisure travelers from Asia-Pacific used smartphones to book a trip

As individuals in Asia-Pacific countries—established and emerging economies alike—begin to travel significantly more often, many of these consumers are turning to mobile devices for digital information, and this behavior seamlessly translates to their engagement with travel products and services.

In a survey from travel technology provider Amadeus and research firm Frost & Sullivan, 40% of business travelers and 25% of leisure travelers from select Asia-Pacific countries used smartphones to book and make travel-related arrangements in August 2012. Business travelers were far more likely to turn to the devices for booking, except in South Korea, where 51% of leisure travelers said they uses smartphones to make travel purchases.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.