eMarketer: US Digital Media Usage – A Snapshot of 2013

Posted by IAB Australia On November 16, 2012 Research & Resources

What will the digital landscape look like in 2013?

  • Social networking, online video and commerce have grown dramatically and are plateauing.
  • The US population is wired – and becoming more and more wireless.
  • Most growth will come from smartphone and tablet usage.

US Digital Usage: A Snapshot of 2013, an infographic report from eMarketer, illustrates key digital media usage trends that are critical for marketers to understand as they develop campaigns to target the growing online and mobile population.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.