Digital advertising represented 53.2% of Total Australian Ad Market ($16.6 billion). The total digital ad spend in CY18 ended on $8.8B, up 12% on CY17. Of that total $16.6 billion market spend, Mobile and Video combined made up 33% of the entire market.
Download the Entire Market Infographic and 16:9 Powerpoint slide below.
- Not a member? Inquire about joining the IAB.
- Subscribe to our monthly newsletter to get alerts about resources like this.
- Follow us on LinkedIn for the latest updates.