Epsilon: Email Benchmarks Report Infographic

Posted by IAB Australia On July 01, 2013 Research & Resources

Email continues to play a vital role in the marketing mix. The channel not only drives strong ROI in customer acquisition, but it increasingly powerful to engage consumers. Marketers looking to make an impact among subscribers are increasing their use of triggered messaging.

According to the Q4 2012 North America Email Trends and Benchmarks report, Triggered messages resulted in a 70.5% higher open rates and 101.8% greater click rates when compared to Business As Usual (BAU) messages in Q4 2012.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.