Fairfax: Metro Media Audience Report – February 2012

Posted by IAB Australia On March 22, 2012 Research & Resources

Fairfax Media Metro Division has launched another market-leading initiative with the publication of the first monthly Fairfax Metro Media Audience Report.

The new Fairfax Metro Media Audience Report metrics comprise unique audience, time on site per person per month, average monthly streams, M-site average monthly views, app downloads and tablet downloads, total masthead sales (print and digital) and net readership.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.