Game Advertising Handbook

On July 05, 2022 Research & Resources

The IAB Australia Gaming Working Group have produced the first local Game Advertising Handbook which aims to help marketers and agencies better understand the opportunities in and around gaming, and reach highly engaged audiences within the Australian market. The Gaming Handbook provides guidance and information on a range of key areas including personas, best practices and the various environments in which Gaming advertising opportunities reside in the game, around the game and away from the game. 

Download the Handbook below.