The IAB Game Advertising Working Group are proud to launch results from the second wave of the State of the Nation survey, revealing insights into the level of experience mainstream media agencies have with game advertising. The survey was designed to better understand the gaps in knowledge and ways to increase confidence for continuing to use or recommend gaming advertising. The Report has found that media agencies continue to experiment with a wide range of innovative game advertising formats for brand building and storytelling, and now see game advertising as a key opportunity to reach a diverse audience.
The full report can be downloaded below.