Game Advertising State of the Nation 2023

On July 27, 2023 Research & Resources

The IAB Game Advertising Working Group are proud to launch results from the third wave of the State of the Nation survey, revealing insights into the level of experience mainstream media agencies have with game advertising. The survey was designed to better understand the gaps in knowledge and ways to increase confidence for continuing to use or recommend game advertising. There continues to be a lot of interest in the range of different game advertising options which we class into three buckets: in the game, around the game and away from the game. If you want to know more about this sector and why more than half of agencies have increased their spend over the last year make sure you download the report.

Download the full report below.