Google: 2011 Automotive Shopping Behaviour Study

Posted by IAB Australia On January 02, 2012 Research & Resources

Today’s vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands throughout the path to purchase.

Insights from this year’s auto buyflow study include:

  • 81% of auto shoppers decide within 3 months (vs. 67% in 2009).
  • Safety, utility and fuel efficiency are among the attributes top of mind for shoppers.
  • Searching inventory and obtaining trade-in information were among the top shopper behaviors that increased this year on 3rd party sites.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.