Google & Forbes Insights: B2B Trends in Mobile and Online Video

Posted by IAB Australia On June 20, 2011 Research & Resources

Nothing has more access to the C-suite than a mobile phone. Google and Forbes Insights teamed up for a study on how mobile technologies are impacting the way executives are doing business.

Results include:

  • The C-suite averages at least four different devices for business purposes
  • Over half of them (56%) click on mobile web ads
  • They’re shifting to a non-text web – 54% of executives share online videos with colleagues at least weekly


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.