Google: Impact of Search on Offline Beverage Purchasing

Posted by IAB Australia On April 12, 2011 Research & Resources

Beverages typically aren’t the kind of product someone buys online. But they are a product that a lot of people search for online. In this study, we look at how well online search translates into offline sales of beverages. What we discovered is that searchers spend more on beverages than non-searchers, make more frequent trips to stores and spend more per trip.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.