Google: Influencing Offline – The New Digital Frontier

Posted by IAB Australia On December 22, 2011 Research & Resources

While consumers can’t test drive a car or try on a sweater in their browser windows (yet), browsing online is making a huge impact on what they buy at the store. In fact, 40% research on to the internet before opening their wallets for purchases, big and small. We’ve taken a closer at that behavior and crunched some numbers to show how shuffling ad dollars and amping up your presence online can mean bigger in-store sales.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.