Google: Measuring Ad Format Impact

Posted by IAB Australia On April 10, 2012 Research & Resources

When it comes to advertising, TV has long been king–but times are changing. As media consumption shifts, so too does the effectiveness of ads across mediums. In fact, we found that online video ads had 1.5x the brand breakthrough of those on TV.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.